Selling science-backed ingredients is challenging, but understanding the latest industry trends can help you stay ahead.

Our 2024 Ingredient Sales Industry Survey offers deep insights from industry leaders—highlighting the biggest obstacles, trends, and opportunities in ingredient sales today.

What’s Inside the Report?

Discover answers to critical questions that are shaping the industry:

• Long Sales Cycles: Ingredient sales take time—between 6 to 18 months for most companies. In this report, we explore why these long cycles persist and what you can do to streamline your sales process and close deals faster.

• The Unfortunate Decline of Cold Calling: While cold calling has long been a cornerstone of sales efforts, our survey reveals a sharp decline in its usage. The struggle to effectively execute cold calling in today’s industry is concerning, but we’ll explain why it’s still critical and how your team can revive this essential tactic.

• Lead Generation and Alignment: 81% of companies say marketing is responsible for generating leads, but are those leads being effectively managed? We dive into how companies are handling lead quality and whether sales and marketing are truly aligned to ensure follow-up and conversions. You’ll learn what’s working—and where improvements are needed.

• Buyer Roadblocks: From R&D schedule conflicts to ingredient pricing, this report covers the top challenges faced by sales teams and provides actionable solutions for overcoming these hurdles.

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