Some firms get significant business via analysts (such as Gartner & Forrester), while many simply do not. Why is that? And where are you on the scale?

Every 2 years, The Skills Connection conduct a study looking specifically at how technology providers’ engage with analysts, and what results they get back in terms of real business impact. In this white paper, we present our 2024 survey findings (from 140+ different tech firms) and offer evidence-based advice for improving the impact your business can get from this massively influential channel.

Download our white paper for exclusive insights into:

How to maximize your assessment results

Strategies for smaller vendors to gain market recognition

Gartner's increasing dominance

Forrester's controversial new escalation rules

AI's Critical Role: How analysts are evaluating AI integration in vendor roadmaps

Your source of first-hand analyst expertise

We are a team of former senior research analysts, with an average of 11.5 years experience at Gartner alone. As such, we bring a unique set of market skills and experience to the process of analyst engagement. We are able to draw on deep industry knowledge of advisory research processes and people. We know how to engage analysts, and we know what drives their analysis and evaluations. And, as experienced analysts, we are able to rapidly apply our understanding of the process to each and every aspect of analyst engagement creating truly tangible business results for our clients. But don’t take our word for it. See the authentic, unfiltered comments of 160 of our clients, past and present, at TechValidate, with more than 65 real-world case studies from vendors large and small.

White paper

Your source of first-hand analyst expertise